Kristiansen might be chargeable for main TripleLift’s strategic initiatives because it accelerates media + information technique
NEW YORK, Dec. 13, 2022 /PRNewswire/ — TripleLift, the promoting know-how firm reinventing advert placement, at this time introduced that it has named Sonja Kristiansen as Chief Enterprise Officer, a brand new position for the corporate. A member of TripleLift’s government group, Kristiansen might be chargeable for the corporate’s strategic initiatives, company growth and might be central to driving international partnerships for the corporate.
The digital media business continues to rework at a speedy tempo, leaving publishers and advertisers constantly pivoting to realize their targets. The chief enterprise officer position was designed to speed up TripleLift’s strategic partnerships and improve the corporate’s skill to assist publishers to higher monetize their content material and advertisers to extra successfully attain their audiences amid the business’s transformation.
“Sonja possesses a uncommon mixture of dynamic management abilities and eager understanding for all components of the digital media ecosystem,” mentioned Dave Clark, CEO at TripleLift. “She is a trusted accomplice to our prospects, a beloved chief inside our partitions and a educated chief within the business. Sonja might be central to constructing out and driving our technique shifting ahead.”
“With a lot transformation occurring within the business, there’s a chance for TripleLift to capitalize on these shifts and speed up its roadmap as a high SSP accomplice,” mentioned Sonja Kristiansen, Chief Enterprise Officer, TripleLift. “I am excited to drive TripleLift’s execution towards its strategic plan and create extra worth for our shoppers.”
Kristiansen has 15 years of expertise in digital media main technique, partnerships and income groups. She first joined TripleLift in 2016 and has held quite a few strategic management roles on the firm, together with most just lately, SVP, International Platform Partnerships the place she led the groups chargeable for supporting over 80 demand-side platforms (DSPs), viewers networks and different platforms together with verification, identification and information companions. Previous to becoming a member of the corporate, Kristiansen led writer growth at advert tech startup Virool and quite a few positions in gross sales, companies and digital media with the NHL’s Vancouver Canucks.
Kristiansen’s appointment caps off a yr of speedy change for TripleLift. In March, the corporate accomplished its acquisition of 1plusX, a worldwide first-party information activation platform, to speed up its media + information technique and improve its portfolio of first-party information options for publishers and advertisers. In August, it introduced an enlargement of its enterprise into the DACH area, bringing new markets to an already lengthy checklist of areas exterior the U.S. from EMEA to APAC. In September, it introduced Vevo as one other main streaming accomplice to combine the corporate’s ground-breaking CTV In-Present know-how, which inserts manufacturers and merchandise into tv programming by post-production product placement. And most just lately, the addition of Dave Clark, former Common Supervisor at FreeWheel, a Comcast Firm, as TripleLift’s CEO.
TripleLift is the promoting know-how firm reinventing advert placement on the intersection of inventive, media and information. Our market serves the world’s main manufacturers, publishers, streaming corporations and demand-side platforms, executing over 1 trillion advert transactions each month. Prospects select us due to our addressable choices from native to on-line video to linked tv, improvements that insert manufacturers into content material in real-time, and supportive specialists devoted to maximizing accomplice efficiency. And with its acquisition of 1plusX, prospects can unlock the complete worth of their advertising and marketing information in a privacy-safe method with its first-party information administration platform. A part of the Vista Fairness Companions portfolio, TripleLift has appeared on each the Inc. 5000 and Deloitte Know-how Quick 500 for 5 consecutive years, has been named to Enterprise Insider’s checklist of Hottest Advert Tech Firms for 3 straight years and was awarded Most Progressive TV Promoting Know-how by AdExchanger in 2021. Learn how TripleLift is shaping the way forward for promoting at triplelift.com.