Butter is geared towards small wholesalers and their restaurant prospects. / {Photograph}: Shutterstock
One other startup aimed toward digitizing the restaurant provide chain has raised some cash.
San Francisco-based Butter on Tuesday mentioned it closed a $9 million Sequence A funding spherical led by Google’s Gradient Ventures, a fund targeted on synthetic intelligence.
It joins numerous tech firms that wish to change eating places’ pen-and-paper ordering course of with apps and analytics.
Butter was based in 2020 and is aimed particularly at small meals wholesalers. Co-founder and CEO Winston Chi mentioned he was impressed by watching his dad name prospects each night time to gather overdue balances and ensure his wholesale enterprise had sufficient items for the following day. Butter goals to simplify this time-consuming handbook course of with an app.
“We created Butter to assist smaller meals wholesalers get entry to expertise and insights to scale their enterprise effortlessly,” Chi mentioned in a press release. “With provide chain constraints, labor shortages, and tight money circulation, these companies want extra assist than ever.”
The app acts like a digital storefront for wholesalers and their restaurant prospects, powering ordering, cost, stock monitoring and knowledge insights. It may well additionally assist wholesalers adjust to FDA tips on meals traceability.
About 6,000 California eating places use Butter. The corporate didn’t say what number of wholesalers use it.
The corporate plans to make use of the brand new funding to develop its group because it seems to be to develop into new areas. Unusual Capital, Notation Capital, and angel investor Jack Altman additionally participated within the spherical.
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