By Religion Ashmore, Benzinga
Tampa, Florida –Information Direct– Nickelytics
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Irrespective of how outdated you might be, you might be doubtless accustomed to Smokey Bear’s relentless battle to guard our nationwide forests towards wildfires.
This 12 months, the Smokey Bear marketing campaign celebrated its 78th birthday, making it America’s longest-running public service announcement (PSA) marketing campaign with the catchphrase “Solely You Can Stop Wildfires.” Now greater than ever, individuals want to assist cease the unfold of wildfires.
Nickelytics introduced not too long ago that it’s partnering with the autonomous supply firm Serve Robotics and the Promoting Council to ship the longest-running PSA marketing campaign to a brand new platform — supply robots.
Nickelytics is a hyperlocal out-of-home (OOH) promoting firm that desires to revolutionize the OOH business. The corporate is bringing OOH into the twenty first century, and its partnership with Serve Robotics is only one a part of its technique.
The Advert Council’s Smokey can be wrapped round Serve Robotics supply robots in Los Angeles, rising wildfire prevention consciousness in a area incessantly affected by blazes. Serve Robotics has developed level-four self-driving robots which have accomplished tens of 1000’s of deliveries throughout Los Angeles for Uber Eats and numerous different supply platforms. This advert marketing campaign can be promoted in extremely seen areas of Los Angeles.
“We’re thrilled to accomplice with Serve Robotics to pioneer an thrilling new type of out-of-home promoting,” mentioned Judah Longgrear, co-founder and CEO of Nickelytics. “Launching this marketing campaign with Smokey Bear is a major milestone for our staff and solely the start of our growth within the Los Angeles market. We stay up for amplifying Smokey’s message and measuring the anticipated enhance in marketing campaign engagement utilizing our real-time digital measurement capabilities.”
Advert Council Vp of Rising Media & Know-how Laurie Keith mentioned the group is consistently strategizing progressive methods to achieve those that complement or transcend conventional media. With almost 9 out of 10 wildfires nationally brought on by people, it’s vital for everybody to do their half to stop undesirable fires.
“Our new partnership with Nickelytics will enable us to share Smokey Bear’s message on eye-catching supply robots and share important info in an unforgettable method,” Keith mentioned.
Nickelytics’ proprietary know-how and advertiser relationships made the corporate a great accomplice to assist Serve Robotics deliver out-of-home promoting to its rising autonomous supply platform, Serve Robotics Chief Operations Officer Touraj Parang mentioned.
“We’re delighted to extend public consciousness of wildfire prevention whereas serving to cut back emissions and site visitors congestion in Los Angeles with our pleasant sidewalk robots,” Parang mentioned.
Serve Robotics and Nickelytics have entered into an ongoing partnership to supply promoting alternatives to firms. The main purpose Nickelytics is distinguishing itself from different OOH promoting firms is that its platform makes use of GPS and cellphone location monitoring. This part of its platform makes promoting extra profitable for purchasers, permitting firms to retarget with digital adverts.
Nickelytics is demonstrating its dedication to revolutionizing the OOH promoting house with this partnership. Along with autonomous robots, the corporate is working to increase into the electrical car house.
Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home promoting so simple as posting on-line adverts. Nickelytics brings collectively the bodily presence of out of doors promoting with the facility of digital know-how for unbeatable outcomes. Nickelytics leverages out-of-home commercials by means of premium cellular belongings, similar to gig financial system autos, autonomous supply robots, e-scooters and electrical car charging networks to assist entrepreneurs attain prospects no matter location. Mobillity asset homeowners additionally obtain one other stream of income by partnering with entrepreneurs. With the assistance of Nickelytics’ analytics, firms can higher comprehend their return on advert spend due to Nickelytics’ refined attribution and digital retargeting capabilities.
This submit comprises sponsored promoting content material. This content material is for informational functions solely and never supposed to be investing recommendation.
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