February 1, 2023
mSix&Companions Chosen By Smartphone Maker OnePlus as North America Media Company of Report

Company Will Lead Model Constructing and Progress Efforts for World Challenger Model in U.S. and Canada

NEW YORK, Dec. 7, 2022 /PRNewswire/ — mSix&Companions introduced at this time it has been named the North America media company of document for fast-growing smartphone maker OnePlus. The company will lead all facets of the OnePlus media program together with technique, planning, funding and information / analytics in help of the corporate’s model constructing and progress efforts within the U.S. and Canada markets. Based in 2013, OnePlus has grown from a small workforce of tech fanatics to a worldwide electronics producer providing a full line of Android-based smartphones, wearables and equipment. OnePlus formally got here to the North American market in 2018.

mSix&Companions was chosen as media AOR for its energy in driving outsized outcomes for expertise and challenger manufacturers together with its fluency in growing artistic, audience-driven media methods that resonate with at this time’s customers. The project displays OnePlus’ progress ambitions for the U.S. market because it seeks to broaden its footprint with shoppers, retailers and U.S. wi-fi carriers. The OnePlus line is at present accessible at T-Cellular and Metro by T-Cellular and the corporate affords unlocked 5G smartphones that can be utilized on different main U.S. wi-fi networks together with Verizon and AT&T.

“OnePlus is poised to grow to be a significant participant within the U.S. smartphone market with its extremely rated OnePlus 10 Professional flagship and broad lineup of smartphones and wearables,” stated Kim Sivillo, CEO, North America at mSix&Companions. “The corporate has already carved out an enthusiastic fanbase of tech insiders right here within the U.S. and we’re thrilled to be entrusted with the mission of building the model’s presence with a broader cross-section of mainstream shoppers.”

The win builds on a yr of speedy progress for mSix&Companions North America with revenues up by double digits fueled by natural progress of current purchasers in addition to new enterprise wins together with biotech start-up Developed by Nature.

“mSix&Companions brings an intensely well-informed imaginative and prescient of the fashionable shopper together with deep experience growing clever media options that join with shoppers and ship significant enterprise outcomes,” stated Jay Liu, Head of Advertising and marketing at OnePlus. “We sit up for working collectively to develop our model presence and market adoption within the U.S. and Canada.”

Recognized for its tight knit group of tech fanatics, avid gamers and Gen Zrs, OnePlus is likely one of the world’s quickest rising smartphone manufacturers with world year-over-year progress of 15% within the first half of 2022. The corporate’s 5G flagship, the OnePlus 10 Professional, contains a second-generation Hasselblad Digicam for Cellular and has been lauded by reviewers for its design, battery life and processing energy. To help its progress within the North America market, OnePlus has doubled its headcount within the area over the previous yr.

About mSix&Companions North America

mSix&Companions North America is proud to be a part of one of many quickest rising media businesses on the planet. With over 40 workplaces worldwide, mSix&Companions is backed by WPP, the world’s largest communications company community, and embraces a singular possession construction between The&Partnership and GroupM. We’re powered by these partnerships to go Additional, Sooner for our purchasers. Digitally native with experience throughout all addressable and conventional media channels, mSix&Companions is constructed for the fashionable media panorama providing hands-on administration throughout all levels of the media course of.

About OnePlus

OnePlus is a worldwide cellular expertise firm difficult standard ideas of expertise. Created across the “By no means Settle” mantra, OnePlus creates exquisitely designed units with premium construct high quality and high-performance {hardware}. OnePlus thrives on cultivating robust bonds and rising along with its group of customers and followers. For extra info, please go to OnePlus.com.

Peter Epstein / Mark Ballard
Harmonica / mSix&Companions
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SOURCE mSix&Companions

mSix&Companions Chosen By Smartphone Maker OnePlus as North America Media Company of Report

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