October 4, 2023
International Smartphone Shipments Proceed to be Impacted by Slowed Demand and Setbacks in China, In keeping with IDC Tracker

NEEDHAM, Mass., December 2, 2022 – An up to date forecast for the worldwide smartphone market from Worldwide Information Company (IDC) is exhibiting a extra extended restoration than beforehand anticipated. In keeping with the newest Worldwide Quarterly Cellular Telephone Tracker forecast, shipments of smartphones will decline 9.1% in 2022, a discount of two.6 share factors from the earlier forecast. In consequence, IDC expects smartphone cargo volumes to complete 1.24 billion models in 2022. Whereas a restoration of two.8% continues to be anticipated in 2023, IDC did scale back its 2023 smartphone forecast by roughly 70 million models, given the continuing macroeconomic setting and its general impression on demand.

“We imagine the worldwide smartphone market will stay challenged by way of the primary half of 2023, with hopes that restoration will enhance across the center of subsequent 12 months and progress throughout most areas within the second half,” mentioned Ryan Reith, group vice chairman with IDC’s Worldwide Mobility and Shopper Machine Trackers. “Rising prices are an apparent concern for the smartphone market and adjoining client expertise classes, however we imagine most of this decreased demand will probably be pushed ahead and can help world progress in late 2023 and past. A tool refresh cycle continues to construct in lots of challenged rising markets whereas developed markets have offset rising prices with elevated promotional exercise, extra enticing trade-in affords, and prolonged financing plans. This has supported progress within the high-end of the market regardless of the financial headwinds.”

5G continues to construct out globally and can account for simply over half of smartphones shipped worldwide in 2022, rising to 80% by 2026. As well as, market momentum continues to construct round foldable telephones. Whereas this class is just about 1-2% of the worldwide market in 2022, it nonetheless accounts for roughly 15-16 million smartphones. This quantity will solely develop as prices lower and extra OEMs get behind the shape issue transition.

“Regardless of the market slowdown, common promoting costs (ASPs) proceed to develop as shoppers go for premium gadgets that may final three to 4 years as refresh charges elongate in each developed and rising markets,” mentioned Anthony Scarsella, analysis director with IDC’s Worldwide Mobility and Shopper Machine Trackers. “Smartphone ASPs are anticipated to develop for the third consecutive 12 months as common promoting costs will attain $413, up 6.4% from $388 in 2021. The final time the market witnessed ASPs surpass $400 was in 2011 ($425), when the market displayed over 60% cargo progress. Furthermore, iOS unit share will attain 18.7% (the very best of any forecast 12 months), which is a driving power behind the excessive ASP progress we at the moment see in 2022.”

Worldwide Smartphone Forecast by OS, 2023 and 2026 Shipments, Yr-Over-Yr Development, and 5-Yr CAGR (shipments in hundreds of thousands)


2023 Shipments

2023/2022 Development

2026 Shipments

2026/2025 Development




















Supply: IDC Quarterly Cellular Telephone Tracker, December 2nd, 2022

International Smartphone Shipments Proceed to be Impacted by Slowed Demand and Setbacks in China, In keeping with IDC Tracker

About IDC Trackers

IDC Tracker merchandise present correct and well timed market measurement, vendor share, and forecasts for a whole lot of expertise markets from greater than 100 nations across the globe. Utilizing proprietary instruments and analysis processes, IDC’s Trackers are up to date on a semiannual, quarterly, and month-to-month foundation. Tracker outcomes are delivered to purchasers in user-friendly Excel deliverables and on-line question instruments.

For extra details about IDC’s Worldwide Quarterly Cellular Telephone Tracker, please contact Kathy Nagamine at 650-350-6423 or [email protected].

Click on right here to study IDC’s full suite of knowledge merchandise and how one can leverage them to develop your online business.

About IDC

Worldwide Information Company (IDC) is the premier world supplier of market intelligence, advisory companies, and occasions for the knowledge expertise, telecommunications, and client expertise markets. With greater than 1,300 analysts worldwide, IDC affords world, regional, and native experience on expertise, IT benchmarking and sourcing, and business alternatives and traits in over 110 nations. IDC’s evaluation and perception helps IT professionals, enterprise executives, and the funding neighborhood to make fact-based expertise selections and to realize their key enterprise aims. Based in 1964, IDC is a completely owned subsidiary of Worldwide Information Group (IDG), the world’s main tech media, knowledge, and advertising companies firm. To be taught extra about IDC, please go to www.idc.com. Observe IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Weblog for business information and insights.

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