January 30, 2023
Counterpoint, TECNO, MediaTek and Forbes Journal Talk about Smartphone Tendencies In direction of Premium and the Applied sciences Behind Them
Counterpoint, TECNO, MediaTek and Forbes Journal Talk about Smartphone Tendencies In direction of Premium and the Applied sciences Behind Them

  • Counterpoint Analysis, TECNO, MediaTek and Forbes to debate push in direction of premium smartphones in Webinar to be broadcast November 22
  • The shift upwards is being pushed by rising markets like SE Asia, with shoppers keen to pay extra for characteristic units obtainable solely on premium units only a few years in the past
  • Availability and integration with chipsets just like the MediaTek Dimensity 9000 5G helps OEMs like TECNO enter the premium fray with its quickly to launch Phantom X2 flagship
  • The digital camera expertise underpins their new flagship and TECNO’s push in direction of premium

London, Jakarta, New Delhi, Mumbai, Beijing, Seoul, Boston – November 17, 2022

Counterpoint Analysis, TECNO, MediaTek and Forbes Journal will focus on developments highlighting the shift in direction of extra premium smartphone options and segments in a Webinar entitled The Push In direction of Premium: Altering Smartphone Preferences and the Applied sciences Behind Them, to be broadcast on Tuesday, November 22 at 7pm Jakarta time (12pm London, 8pm Beijing). Register right here to obtain accompanying report Model Story: The Rise of TECNO.

Over the previous 5 years, the smartphone market has been evolving in direction of extra premium choices, helped by expertise developments throughout numerous parts and client willingness to pay extra for his or her units – particularly throughout rising markets.

Two key areas have been:  1) Cameras, which now normally have three or 4 lenses to beat smartphone dimension constraints, and a pair of) SoC processor speeds, which proceed to edge upwards to energy the AI algorithms required by the at the moment’s complicated imaging methods.

Levelling Up:  Digital camera Methods and SoCs

Supply:  Counterpoint Analysis International Smartphone Gross sales Tracker. 

“The same old ahead momentum of expertise is driving issues upwards, which is why we get higher cameras, longer battery life, extra storage, quicker telephones and the like. And though smartphone common promoting costs (ASP) are growing, it’s not commensurate with the improved experiences being delivered”, notes Tarun Pathak, Counterpoint’s Analysis Director for smartphones. “Curiously, shoppers in rising markets like Southeast Asia and Latin America are serving to ASPs rise extra shortly than the worldwide common, with massive segments of savvy customers upgrading to their second or third machine. In Southeast Asia, ASPs have risen on common by 15% yearly for the previous three years, whereas Latin America additionally noticed double digit YoY progress final yr.

“TECNO is transferring regionally to journey this wave of progress, and central to this has been the growth of our portfolio into extra premium merchandise and delivering to our prospects some actually nice cameras”, says Jimmy Hsu, Affiliate Director of TECNO’s Picture R&D Heart. “The fruits of that is the Phantom X2 flagship that ships with the Dimensity 9000 5G, which addresses one of many holy grails of smartphone images – nice night-time pictures.”

Earlier than and After:  MediaTek Dimensity 9000 5G & Utra-Quick Night time Scene Algorithm

Supply:  Picture on left taken with xxx smartphone; proper picture on the TECNO Phantom X2.

Imaging has turn into a key characteristic for OEM differentiation throughout all areas, and chipset makers like MediaTek are offering the engines wanted to ship on huge computational necessities of at the moment’s most superior digital camera methods.

MediaTek’s Managing Director for India, Anku Jain, acknowledges the essential place SoC makers maintain in serving to smartphone gamers ship. “The MediaTek Dimensity 9000+ is one in all our fastest-ever 5G smartphone chips and we’re working intently with the native OEMs in direction of enabling unbelievable buyer experiences.”

Expertise innovation and integration has all the time been a cornerstone of smartphone OEM technique, serving to them broaden each regionally and throughout their respective portfolios. TECNO has been no exception, because it branches outwards into new classes like wearables, tablets and laptops, and upwards through it’s higher-end smartphone portfolio.

Forbes Journal’s Editor-in-Chief Russell Flannery sees smartphones persevering with their inevitable push ahead, stating that, “Trying into the longer term, smartphone options are more likely to hold evolving and bettering by way of higher security and safety, extra various styles and sizes, emergence of recent interfaces, and extra environment friendly energy consumption.”

This webinar has an accompanying Whitepaper entitled Model Story: The Rise of TECNO.

All webinar registrants will likely be emailed a duplicate on November 22.   


Tarun Pathak
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About Counterpoint Analysis

Counterpoint Expertise Market Analysis is a world analysis agency specializing in merchandise within the TMT (expertise, media and telecom) business. It companies main expertise and monetary companies with a mixture of month-to-month stories, personalized tasks and detailed analyses of the cell and expertise markets. Its key analysts are seasoned consultants within the high-tech business.

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